Why it matters: Sustained losses and shrinking royalty income raise questions about Stella McCartney’s standalone viability and its ability to fund growth post-LVMH support.
Impact: The combination of falling revenues, widening losses, and reduced royalty flows will likely constrain near-term investment capacity, putting pressure on the brand’s repositioning, new markets, and collaborations to deliver by 2026.
What to follow: Monitor 2025–2026 revenue trajectory, cash burn, and performance of the Reliance Brands India deal and H&M partnership to gauge whether the turnaround plan is translating into commercial momentum.