If executed to plan, the Getafe hub can lower unit costs 5–8%, deliver a 1–2 pp gross margin tailwind, de-risk supply for hero SKUs, and reinforce Loewe's premium positioning through audited sustainability and Spanish craft at scale.
Loewe will develop a circa 270,000 sq ft Global Excellence Center in Getafe's technology district as its primary worldwide manufacturing hub, designed by Luis Vidal + Architects and targeting LEED and WELL Platinum. The project signals a step-change in operational scale and ESG leadership, enabling faster time-to-market, cost efficiencies, and brand equity gains anchored in Spanish craft and best-in-class sustainability.