Over the next 30-90 days, expect buy-side re-engagement and potential near-term consensus EPS revisions (+2-3% cited by Equita; ~9% 2026e-2028e by Akros) as investors price the Q4 momentum and management's commentary that acceleration continued into early 2026 across major geographies. The announced dividend uplift and perceived stability around the CEO handover should reduce governance risk premium, potentially tightening the valuation discount versus outerwear and luxury apparel peers. Commercially, stronger DTC growth expectations (Barclays indicates ~+8% cFX for 2026 DTC) can improve bargaining power with landlords (rent terms, key locations) and reduce reliance on promotional wholesale doors.

In the next 6-12 months, the strategic focus shifts to proving that high-single-digit DTC growth can be sustained while protecting margin (street expects margin down to ~28.5% in 2026) amid selective price increases (management guides low-single-digit pricing). Execution under the new CEO will be judged on (1) DTC productivity and store network optimization, (2) Stone Island's ability to remain a growth lever without brand dilution, and (3) category extensions such as Moncler Grenoble scaling without eroding scarcity. If momentum holds through H1 2026, Moncler could close part of the ~10% peer valuation discount and maintain flexibility for continued capital returns, especially given commentary that the group holds >10% of market cap in cash (per Equita).

Moncler's read-through is positive for premium outerwear and performance-luxury segments, where brands are competing on technical credibility, scarcity, and direct clienteling. The Q4 acceleration and China-linked strength (Equita notes strong performance with Chinese consumers; Mediobanca notes China driving double-digit growth in Asia) suggests Moncler is currently taking share versus brands more exposed to discretionary softness or heavier wholesale dependence. The DTC emphasis also increases competitive pressure on peers to improve retail execution, loyalty/CRM, and full-price sell-through, particularly in China and key tourist hubs in Europe.

Suppliers may face rising demand volatility if re-acceleration persists, increasing the need for capacity flexibility and lead-time compression in technical fabrics and high-quality manufacturing. Wholesale partners should expect stable volumes but continued merchandising discipline and tighter allocations as DTC remains the growth engine, potentially reducing markdown support. Landlords in tier-1 luxury streets could see Moncler push for performance-linked rents or priority positioning given renewed traffic and sales density expectations. For customers, the strategy implies modest price increases (low-single-digit) and deeper emphasis on high-technical storytelling (e.g., Grenoble) and exclusivity, which can support brand heat if inventory is tightly managed.