If Valentino's governance and leadership reorganization successfully aligns creative, merchandising and commercial execution, the maison can structurally lift margins, elevate brand equity toward true mega-brand status and materially strengthen its strategic value within Kering's orbit and the broader luxury competitive landscape.
Valentino is executing a governance and leadership reset effective 1 December, tightening alignment between commercial, merchandising, digital and creative under CEO Riccardo Bellini as the maison enters a recapitalized relaunch phase. Backed by a €100m recapitalization from Mayhoola and minority shareholder Kering, the new structure is designed to accelerate decisions, sharpen merchandising and pricing, and build the operating backbone required for a higher-margin, brand-elevation trajectory and potential future change of control.