Elevated brand heat should lift near term revenue velocity and gross margin via mix and pricing, strengthen market positioning versus key rivals, and deepen brand equity if scarcity and newness are balanced effectively.
Saint Laurent reached number 1 on Lyst for the first time, signaling strong brand heat even as Q3 2025 revenue fell 7 percent to 620m euros. Surging searches in loafers, micro bags, and boots plus runway buzz suggest near term demand upside and a mix shift to higher margin hero SKUs, providing a lever for Kering stabilization.