If executed, reallocating inventory, funding experiential retail, and leaning into hero SKUs can add 3-5% to China revenues in Q4 2025 with a 50-100 bps margin uplift, strengthening share against peers and reinforcing brand equity through culturally resonant experiences.
A warmer US-China policy tone and a 22% YoY surge in Chinese equities to the 4,000 level are catalyzing a rebound in local luxury demand, with Q3 2025 turning positive for top houses in mainland China. Expect domestic strength to offset weak outbound tourist spend, creating a window to re-accelerate comps in Q4 2025 and 1H 2026 for brands with strong cultural relevance and experiential retail.