If liquidity and vendor flow are stabilized and the model pivots to partner inventory, LuisaViaRoma can arrest revenue decline, lift contribution margin by 200-300 bps, and defend brand equity against consolidation; failure to execute risks rapid share loss and a distressed outcome.
LuisaViaRoma has filed for court protection in Florence to restructure up to €30m of debt and stabilize operations amid macro headwinds and strategic missteps. The 120-240 day protection window creates a narrow but actionable runway to secure liquidity, restore vendor trust, and pivot the inventory model toward lower-risk concession and marketplace structures.