Next 30-90 days center on launch execution and first holiday trading in a flagship US location. Priorities include finalizing build-out, merchandising for early cold-season demand, aggressive CRM capture, localized pricing, and opening-period traffic conversion. Expect a rapid read on US willingness to pay for mid-luxury cashmere and on assortment fit by gauge, color, and accessories mix.

Over 6-12 months, the store becomes a proof point for US scalability. Targets should include occupancy cost ratio at or below 18 percent, gross margin stabilization above 68 percent, and store productivity tracking toward 2,500-3,500 dollars per sq ft by month 12. Positive traction would justify a 2-3 door cluster strategy in NYC and key US luxury corridors, supported by a US-domiciled e-commerce operation and DC for 2-day delivery SLAs.

Kujten will compete head-to-head with Loro Piana and Brunello Cucinelli on quality narratives, while defending against premium DTC value players like Naadam and N.Peal on price. Success hinges on carving an accessible-luxury cashmere space with French design codes and strong color stories, while maintaining fiber provenance and hand-feel that justify pricing. Madison Avenue visibility elevates brand signaling but raises execution risk versus highly entrenched neighbors.

Sourcing will need tighter commitments on long-staple cashmere and traceability to meet US consumer and regulatory expectations. Establishing US import, compliance, and aftercare-repair services is critical to loyalty economics. Wholesale partners, if trialed, can serve as demand amplifiers but must not cannibalize mono-brand pricing power. Customers gain access to a full-line assortment and services that increase lifetime value.