Why it matters: Adding an operations-and-finance-focused COO signals an evolution from founder-led growth to scalable management, critical as beauty adds complexity and margin opportunity.
Impact: Operational discipline can improve forecasting, working capital, and wholesale/retail execution, supporting faster growth and potentially better profitability as beauty ramps.
What to follow: Look for timelines and economics of the L’Oréal-led fragrance/makeup rollout, plus evidence of improved operating cadence (inventory turns, cash conversion, and digital growth).