Why it matters: LaoPu Gold’s explosive growth and per-store productivity, rooted in Chinese heritage and gold value preservation, represent a structural challenge to Western maisons in China’s high-jewelry market.
Impact: If growth sustains, Western leaders like Cartier and Van Cleef & Arpels will face intensified competition for top-spending Chinese clients, forcing reassessment of pricing, product, and cultural relevance.
What to follow: Monitor LaoPu Gold’s store roll-out pace, same-store sales, and any moves beyond China or into adjacent luxury categories, as well as Western peers’ strategic responses in China.