Why it matters: A potential hire of Mulier, who has driven strong growth at Alaïa, would signal Versace’s intent to recalibrate its creative direction closer to its heritage while pursuing accessories-led expansion under the Prada Group.
Impact: If confirmed, a creative reset could gradually boost Versace’s brand heat and accessories performance, though short-term execution risk remains around continuity and consumer reception.
What to follow: Watch for official confirmation of Mulier’s appointment, timing of his first collection, and subsequent changes in product mix and sell-through, particularly in leather goods and shoes.