Why it matters: The scale of layoffs, revenue contraction, and recourse to crisis procedures signal severe operational and financial distress that may force Aeffe to radically reshape its business model and portfolio brands like Moschino, Alberta Ferretti, and Pollini.
Impact: Short‑term cost cuts may stabilize liquidity, but industrial uncertainty, labour tensions, and lack of a visible industrial plan risk further weakening brand equity and distribution in a highly competitive luxury segment.
What to follow: Monitor the January 16 and 21 meetings with Mimit and the Ministry of Labour for details of Aeffe’s industrial plan, any state support measures, and indications on brand rationalization or asset sales.