Why it matters: Doubling down on China with expanded infrastructure should enhance speed, localization, and community engagement across OTB’s luxury and designer brands.
Impact: Stronger on-the-ground execution can lift China sales, improve partnerships, and elevate brand equity for labels like Jil Sander, Maison Margiela, and Marni.
What to follow: Monitor China revenue growth by brand, new door and pop-up rollouts, local collaborations, and digital ecosystem tie-ups.