Today 4
Daily Analysis — 2025-09-18
LVMHMonclerDouble RBrioniThe Honourable MerchantsManolo Blahnik
Luxury FashionLuxury Watches
ItalyMexicoSwitzerland
LVMH’s indirect 4% stake in Moncler, built via Remo Ruffini’s Double R, tightens strategic optionality around one of luxury’s strongest outerwear names while preserving governance alignment. Meanwhile, Brioni and Manolo Blahnik push targeted retail expansion in Mexico and Milan, and François-Henri Bennahmias’ The Honourable Merchants Group tests a multi-vertical model that could reshape deal flow and innovation in watches, fashion, and lifestyle.
Key News for Today
LVMH completes Moncler stake build via Double R, reaching an indirect 4% holding
Why it matters: A minority foothold gives LVMH strategic optionality around a high-growth brand without committing to a full acquisition.
Impact: The move could influence Moncler’s long-term partnerships, capital access, and potential collaborative initiatives, modestly de-risking growth while adding competitive pressure to peers.
What to follow: Watch Moncler and LVMH disclosures for collaboration signals, governance shifts, and any incremental stake movements or regulatory filings.
Brioni opens Monterrey boutique inside Palacio de Hierro to tap Mexico's affluent demand
Why it matters: Selective expansion in Mexico targets a fast-growing luxury consumer base and supports Brioni’s repositioning in high-spend hubs.
Impact: New-store productivity could lift regional revenues and strengthen brand equity in Latin America while diversifying geographic exposure.
What to follow: Monitor store traffic, average ticket, and Mexico revenue contribution in upcoming trading updates.
François-Henri Bennahmias launches The Honourable Merchants Group as multi-vertical luxury venture
Why it matters: A high-profile founder with watchmaking pedigree could catalyze new business models across watches, fashion, jewelry, and services.
Impact: If execution lands, THMG could siphon talent, attract fresh capital, and intensify innovation-driven competition in Swiss-led luxury categories.
What to follow: Track funding rounds, first product launches, early sell-through, and partnership announcements over the next two quarters.
Manolo Blahnik debuts first standalone Milan boutique, deepening Italian footprint
Why it matters: A flagship in Milan enhances brand visibility, elevates clienteling, and consolidates the label’s Italian craftsmanship story.
Impact: The boutique should support higher-margin DTC sales and halo effects across footwear and accessories lines.
What to follow: Watch Milan store productivity, local VIC activation, and DTC mix progression in forthcoming updates.
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