Daily Analysis – Sep 16, 2025
Top Companies
KeringGucciValentinoLVMHTAG HeuerHermèsMulberry
Top Sectors
Luxury FashionLuxury Watches
Top Countries
ItalySpainUnited KingdomUnited States
Summary
Facing a sharp sales slide at Gucci, Kering is accelerating a reset by installing Francesca Bellettini to lead the brand ahead of Demna's Milan debut, underscoring a push for turnaround execution and capital discipline after delaying the Valentino deal. In contrast, LVMH's Tag Heuer secures 2026 Spanish Grand Prix title rights, Hermès opens in Arizona to extend U.S. reach, and Mulberry renews its De Rigo eyewear license—moves that emphasize growth via experiential marketing, retail expansion, and high‑margin licensing.
Key News for Today
Kering moves to install Francesca Bellettini at Gucci amid steep sales declines and group shakeup
Why it matters: The leadership reset targets stabilization of Kering's largest profit engine after consecutive double-digit revenue drops.
Impact: Near-term disruption is likely while a medium-term brand and product reboot could restore growth and margins if executed well.
What to follow: Track Gucci like-for-like sales, China recovery, margin trajectory, and reception of Demna's September Milan collection.
Tag Heuer, under LVMH's F1 pact, becomes title sponsor of the 2026 Spanish Grand Prix
Why it matters: The deal amplifies Tag Heuer's motorsport equity and leverages LVMH's decade-long F1 platform for global brand reach and client acquisition.
Impact: Expect stronger awareness, experiential conversions, and potential sell-through uplift around race activations.
What to follow: Monitor sponsorship ROI via traffic, CRM sign-ups, social engagement, and sell-through during F1 event windows.
Mulberry renews global eyewear license with De Rigo through 2031
Why it matters: The multi-year extension secures a high-margin licensed category and global distribution capacity with sustainability features.
Impact: Provides stable royalty income and category diversification to balance core leather goods cyclicality.
What to follow: Watch eyewear sell-through, Asia distribution expansion, and the mix of bio-based materials in new collections.
Hermès opens first Arizona store at Scottsdale Fashion Square to deepen U.S. footprint
Why it matters: The opening signals continued investment in the U.S. and the brand's ability to cultivate demand beyond coastal flagships.
Impact: Incremental sales and clienteling opportunities should lift U.S. retail productivity and local market share.
What to follow: Track U.S. retail growth, store productivity, leather goods waitlists, and client acquisition in secondary markets.