Why it matters: A physical flagship in the world’s largest luxury market can accelerate CPO penetration, capture trade-in supply, and deepen customer acquisition.
Impact: If successful, the store can lift volume, improve inventory turns and margins for Watchfinder and support Richemont’s broader pre-owned strategy.
What to follow: Track U.S. footfall, conversion, average selling price, gross margin trends, and inventory health across CPO channels.