Daily Analysis — 2025-07-11

LVMHAudemars PiguetRichemontSwatch GroupValentinoKeringHermèsBey Médias
WatchmakingMediaFashionCollectibles
SwitzerlandFranceItaly
A sudden slide in Audemars Piguet’s pre-owned watch prices beneath retail has sounded an alarm for giants from Richemont to Swatch, just as LVMH quietly fortified its media arm by buying Bey Médias. Meanwhile, Valentino’s 22% profit drop—and its CEO’s unexpected leave—adds another twist to Kering’s takeover saga, even as Hermès proves the lasting allure of luxury with a Birkin fetching €8.6 million at auction.

Key News for Today

Audemars Piguet secondary market prices fall below retail for first time since 2022

Why it matters: Falling pre-owned values foreshadow softer primary sales and tighter margins across top watchmakers.

Impact: Brands may face revenue pressure as discounts deepen and grey-market margins evaporate.

What to follow: Monitor Q2 and Q3 secondary market price trends for blue-chip and challenger watch brands.

LVMH takes full control of French media group Bey Médias

Why it matters: The acquisition enhances LVMH’s in-house storytelling and marketing reach.

Impact: Enhanced control over media channels could boost brand narratives and marketing synergies within LVMH’s portfolio.

What to follow: Watch for integration plans and new content strategies across LVMH’s media holdings.

Valentino CEO Jacopo Venturini on sick leave as profits fall 22%

Why it matters: Executive uncertainty and profit declines add pressure to Kering’s proposed takeover timing.

Impact: Investor confidence may waver as the timing of a full Kering acquisition remains unclear.

What to follow: Track announcements on CEO succession plans and Kering’s decisions on cross put and call options.

Original Hermès Birkin bag sells for €8.6 million, setting an auction record

Why it matters: The sale underscores Hermès’s unparalleled prestige and the investment appeal of ultra-luxury accessories.

Impact: High-profile auction results may drive demand and valuation for collectible luxury items.

What to follow: Monitor resale market performance of other iconic luxury collectibles for similar pricing trends.

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