Today 4

Daily Analysis — 2025-07-08

LVMHFondation Haute HorlogerieRichemontAudemars PiguetGirard-PerregauxCitiMoynat
Luxury GoodsWatchmakingJewelryFashionRetail
United StatesFranceSwitzerland
In a bid to steady its North American arm amid a luxury slowdown, LVMH tapped long-time lieutenant Michael Burke to steer the Americas division. Meanwhile, Swiss watchmakers backed by Richemont and Audemars Piguet are opening their ateliers to the public with online courses designed to plug a talent gap. Data from Citi shows U.S. shoppers are shifting budgets from handbags and ready-to-wear to fine jewelry, underlining evolving priorities in the high-end market. And Moynat is banking on its artisanal roots by unveiling a second Paris boutique aimed at drawing in a younger, experience-driven clientele.

Key News for Today

LVMH names Michael Burke as head of Americas division

Why it matters: Burke’s close ties with CEO Bernard Arnault could stabilize the region’s performance amid economic headwinds.

Impact: His leadership could reinforce LVMH’s market share and operational resilience in North and South America.

What to follow: Track quarterly sales trends and regional strategic initiatives under Burke’s tenure.

Fondation Haute Horlogerie launches paid public online courses

Why it matters: Opening watchmaking education to enthusiasts aims to nurture the next generation of Swiss talent.

Impact: Broader access may boost brand engagement and support Swiss watch industry recovery.

What to follow: Monitor enrollment numbers and expansion of certification programs.

Citi reports U.S. consumers shift spending to luxury jewelry amid broader luxury slowdown

Why it matters: The reallocation suggests changing priorities in high-end spending that could reshape product strategies.

Impact: Jewelry makers may see revenue gains while other luxury segments face headwinds.

What to follow: Watch for shifts in consumer sentiment and potential tariff renewals.

Moynat opens second Paris boutique highlighting artisanal retail focus

Why it matters: The move underscores a push for intimate, craftsmanship-driven experiences to capture new demographics.

Impact: Enhanced retail footprint in Paris could strengthen brand visibility and sales among younger luxury buyers.

What to follow: Observe sales performance and expansion plans for additional locations.

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