Omega's estimated 2025 sales declined to CHF 2.2B as Rolex extended its leadership to ~CHF 11B, reinforcing a market narrative where scale plus scarcity concentrates demand. The ranking shift matters...
Omega
Swiss luxury watchmaker known for precision, innovation, and space exploration, creator of Speedmaster "Moonwatch" and Seamaster. Part of Swatch Group.
Omega Performance Score
Our performance score measures how recent news impacts the company's health, derived from brand strength, strategic position, risk level, momentum, and market sentiment.
Performance Score
5.8
Neutral
90-day average from 3 analyses
Based on sparse data
Latest News Impact
4.7Neutral3 days ago
Historical Performance
30 days
4.7
1 score
90 days
5.8
3 scores
180 days
6.5
5 scores
Score Components (Latest News)
Brand Strength
4.0
Avg 90d: 5.7
Positioning
6.0
Avg 90d: 6.7
Risk Level
6.0
Avg 90d: 4.3
Financial Impact
3.0
Avg 90d: 2.7
Sentiment: -1.0
90-Day Volatility
Moderate
σ: 1.03
180-Day Trend
Declining
AI-Powered Analysis
Get instant, personalized insights about Omega. Ask our AI analyst about performance trends, competitive positioning, or strategic implications.
Latest News Analysis About Omega
Omega's Verbier boutique extends its high-altitude Swiss resort cluster and reinforces the brand's lifestyle positioning just as it ramps up for another Olympic timekeeping cycle. While near-term...
Omega is consolidating its UK network around high‑productivity, experiential flagships, adding a 64 m² boutique in Selfridges' Wonder Room while closing lower‑yield locations like Edinburgh. This...
Omega has opened a 2,000 sq ft, two-storey, directly operated boutique in Edinburgh, furthering its UK shift to higher-margin DTC retail and tightening control of pricing, allocation, and client...
Omega will open its first Winter Omega House in Milan's Galleria Vittorio Emanuele II during the Milan Cortina 2026 Winter Olympics, pairing public-facing hospitality with invite-only VIP...
| Date | News Analysis |
|---|---|
| Feb 22, 2026 | Omega slips to #5 as Rolex scales scarcity to CHF 11B in 2025 Omega's estimated 2025 sales declined to CHF 2.2B as Rolex extended its leadership to ~CHF 11B, reinforcing a market narrative where scale plus scarcity concentrates demand. The ranking shift matters... |
| Dec 26, 2025 | Omega deepens Swiss resort footprint with Verbier boutique ahead of 2026 Olympics Omega's Verbier boutique extends its high-altitude Swiss resort cluster and reinforces the brand's lifestyle positioning just as it ramps up for another Olympic timekeeping cycle. While near-term... |
| Dec 17, 2025 | Omega sharpens UK retail footprint with Selfridges flagship focus Omega is consolidating its UK network around high‑productivity, experiential flagships, adding a 64 m² boutique in Selfridges' Wonder Room while closing lower‑yield locations like Edinburgh. This... |
| Nov 10, 2025 | Omega advances UK DTC with two-storey Edinburgh flagship to lift margins Omega has opened a 2,000 sq ft, two-storey, directly operated boutique in Edinburgh, furthering its UK shift to higher-margin DTC retail and tightening control of pricing, allocation, and client... |
| Nov 9, 2025 | Omega leverages Milan 2026 with first Winter Omega House to amplify sales Omega will open its first Winter Omega House in Milan's Galleria Vittorio Emanuele II during the Milan Cortina 2026 Winter Olympics, pairing public-facing hospitality with invite-only VIP... |
Showing 1 to 5 of 5 news items
Track Omega Daily
Get daily updates on Omega and other luxury companies delivered to your inbox.
Trusted by luxury industry professionals • Unsubscribe anytime