Audemars Piguet's new AP House on Clifford Street strengthens controlled distribution and elevates clienteling in one of the world's highest-density luxury spend corridors. Near-term sales uplift is...
Audemars Piguet
Swiss luxury watch manufacturer founded in 1875, creator of the Royal Oak, pioneering luxury sports watches and haute horlogerie complications.
Audemars Piguet Performance Score
Our performance score measures how recent news impacts the company's health, derived from brand strength, strategic position, risk level, momentum, and market sentiment.
Performance Score
7.4
Positive
45-day average from 3 analyses
Latest News Impact
7.1Positive14 days ago
Historical Performance
30 days
7.3
2 scores
90 days
7.8
4 scores
180 days
7.5
8 scores
Score Components (Latest News)
Brand Strength
7.0
Avg 90d: 7.5
Positioning
8.0
Avg 90d: 8.3
Risk Level
3.0
Avg 90d: 3.3
Financial Impact
3.0
Avg 90d: 4.8
Sentiment: +1.0
90-Day Volatility
Stable
σ: 0.78
180-Day Trend
Stable
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Latest News Analysis About Audemars Piguet
Audemars Piguet is using its 2026 collection and AP Social Club format to reinforce complication-led prestige, push price/mix upward, and convert community-building into demand durability with...
Audemars Piguet's L'Arc consolidation in Le Brassus is a strategic operations upgrade designed to protect high-horology delivery reliability, shorten development cycles, and enable new-material...
Audemars Piguet is delivering double-digit growth, with sales up 12% to an estimated CHF 2.3 billion by end-October, even as Swiss watch exports are expected to decline for a second consecutive year...
Audemars Piguet's Royal Oak Perpetual Calendar won GPHG 2025's Iconic Watch prize, validating a breakthrough crown-only adjustment architecture in the new in-house Calibre 7138. The award will deepen...
Audemars Piguet appointed Louis-Gabriel Fichet as CEO of its North American division, succeeding Ginny Wright who served from 2021 to June 2024. The move lands ahead of the crucial holiday quarter in...
Audemars Piguet will return to trade fairs at Watches & Wonders Geneva 2026 after a 7-year hiatus since SIHH 2019, signaling a tactical shift to broaden reach beyond owned channels. The move aims to...
François-Henri Bennahmias has launched The Honourable Merchants Group (THMG), a seven-entity platform spanning watchmaking, fashion, jewelry, lifestyle, e-bikes, and services, staffed by 70...
Audemars Piguet has acquired a majority stake in Swiss precision maker Inhotec, preserving the supplier's autonomy while locking in critical component capacity and know-how. The move strengthens AP's...
Audemars Piguet is inaugurating its first permanent address in Saint-Tropez, reinforcing direct distribution across the Mediterranean while leveraging its 150th anniversary halo. The boutique enables...
| Date | News Analysis |
|---|---|
| Feb 11, 2026 | AP House London signals deeper control of UHNWI demand in Mayfair Audemars Piguet's new AP House on Clifford Street strengthens controlled distribution and elevates clienteling in one of the world's highest-density luxury spend corridors. Near-term sales uplift is... |
| Feb 8, 2026 | Audemars Piguet's 2026 pivot: halo complications + CPO control play Audemars Piguet is using its 2026 collection and AP Social Club format to reinforce complication-led prestige, push price/mix upward, and convert community-building into demand durability with... |
| Jan 25, 2026 | Audemars Piguet L'Arc: Automation-led reliability, not volume growth Audemars Piguet's L'Arc consolidation in Le Brassus is a strategic operations upgrade designed to protect high-horology delivery reliability, shorten development cycles, and enable new-material... |
| Jan 1, 2026 | Audemars Piguet defies watch downturn with 12% sales surge under Resta Audemars Piguet is delivering double-digit growth, with sales up 12% to an estimated CHF 2.3 billion by end-October, even as Swiss watch exports are expected to decline for a second consecutive year... |
| Nov 16, 2025 | AP's GPHG win elevates Royal Oak QP, unlocking pricing power and halo globally Audemars Piguet's Royal Oak Perpetual Calendar won GPHG 2025's Iconic Watch prize, validating a breakthrough crown-only adjustment architecture in the new in-house Calibre 7138. The award will deepen... |
| Oct 11, 2025 | Audemars Piguet names North America CEO to fortify Q4 and DTC momentum Audemars Piguet appointed Louis-Gabriel Fichet as CEO of its North American division, succeeding Ginny Wright who served from 2021 to June 2024. The move lands ahead of the crucial holiday quarter in... |
| Sep 23, 2025 | Audemars Piguet to rejoin Watches & Wonders 2026, resetting channel reach Audemars Piguet will return to trade fairs at Watches & Wonders Geneva 2026 after a 7-year hiatus since SIHH 2019, signaling a tactical shift to broaden reach beyond owned channels. The move aims to... |
| Sep 17, 2025 | Bennahmias launches THMG: new multi-brand luxury challenger to AP François-Henri Bennahmias has launched The Honourable Merchants Group (THMG), a seven-entity platform spanning watchmaking, fashion, jewelry, lifestyle, e-bikes, and services, staffed by 70... |
| Aug 13, 2025 | AP takes majority of Inhotec to secure supply amid 39% US tariff Audemars Piguet has acquired a majority stake in Swiss precision maker Inhotec, preserving the supplier's autonomy while locking in critical component capacity and know-how. The move strengthens AP's... |
| Jul 22, 2025 | Audemars Piguet opens first Saint-Tropez flagship amid 150th year push Audemars Piguet is inaugurating its first permanent address in Saint-Tropez, reinforcing direct distribution across the Mediterranean while leveraging its 150th anniversary halo. The boutique enables... |
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