Audemars Piguet is delivering double-digit growth, with sales up 12% to an estimated CHF 2.3 billion by end-October, even as Swiss watch exports are expected to decline for a second consecutive year...
Audemars Piguet
Swiss luxury watch manufacturer founded in 1875, creator of the Royal Oak, pioneering luxury sports watches and haute horlogerie complications.
Audemars Piguet Performance Score
Our performance score measures how recent news impacts the company's health, derived from brand strength, strategic position, risk level, momentum, and market sentiment.
Performance Score
8.9
Thriving
From 6 days ago
Limited recent coverage
Historical Performance
15 days
8.9
1 score
45 days
8.9
1 score
90 days
7.6
3 scores
Score Components (Latest News)
Brand Strength
8.0
Avg 45d: 8.0
Positioning
9.0
Avg 45d: 9.0
Risk Level
3.0
Avg 45d: 3.0
Financial Impact
6.0
Sentiment: +3.0
45-Day Volatility
N/A
σ: N/A
90-Day Trend
Improving
AI-Powered Analysis
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Latest News Analysis About Audemars Piguet
Audemars Piguet's Royal Oak Perpetual Calendar won GPHG 2025's Iconic Watch prize, validating a breakthrough crown-only adjustment architecture in the new in-house Calibre 7138. The award will deepen...
Audemars Piguet appointed Louis-Gabriel Fichet as CEO of its North American division, succeeding Ginny Wright who served from 2021 to June 2024. The move lands ahead of the crucial holiday quarter in...
Audemars Piguet will return to trade fairs at Watches & Wonders Geneva 2026 after a 7-year hiatus since SIHH 2019, signaling a tactical shift to broaden reach beyond owned channels. The move aims to...
François-Henri Bennahmias has launched The Honourable Merchants Group (THMG), a seven-entity platform spanning watchmaking, fashion, jewelry, lifestyle, e-bikes, and services, staffed by 70...
Audemars Piguet has acquired a majority stake in Swiss precision maker Inhotec, preserving the supplier's autonomy while locking in critical component capacity and know-how. The move strengthens AP's...
Audemars Piguet is inaugurating its first permanent address in Saint-Tropez, reinforcing direct distribution across the Mediterranean while leveraging its 150th anniversary halo. The boutique enables...
| Date | News Analysis |
|---|---|
| Jan 1, 2026 | Audemars Piguet defies watch downturn with 12% sales surge under Resta Audemars Piguet is delivering double-digit growth, with sales up 12% to an estimated CHF 2.3 billion by end-October, even as Swiss watch exports are expected to decline for a second consecutive year... |
| Nov 16, 2025 | AP's GPHG win elevates Royal Oak QP, unlocking pricing power and halo globally Audemars Piguet's Royal Oak Perpetual Calendar won GPHG 2025's Iconic Watch prize, validating a breakthrough crown-only adjustment architecture in the new in-house Calibre 7138. The award will deepen... |
| Oct 11, 2025 | Audemars Piguet names North America CEO to fortify Q4 and DTC momentum Audemars Piguet appointed Louis-Gabriel Fichet as CEO of its North American division, succeeding Ginny Wright who served from 2021 to June 2024. The move lands ahead of the crucial holiday quarter in... |
| Sep 23, 2025 | Audemars Piguet to rejoin Watches & Wonders 2026, resetting channel reach Audemars Piguet will return to trade fairs at Watches & Wonders Geneva 2026 after a 7-year hiatus since SIHH 2019, signaling a tactical shift to broaden reach beyond owned channels. The move aims to... |
| Sep 17, 2025 | Bennahmias launches THMG: new multi-brand luxury challenger to AP François-Henri Bennahmias has launched The Honourable Merchants Group (THMG), a seven-entity platform spanning watchmaking, fashion, jewelry, lifestyle, e-bikes, and services, staffed by 70... |
| Aug 13, 2025 | AP takes majority of Inhotec to secure supply amid 39% US tariff Audemars Piguet has acquired a majority stake in Swiss precision maker Inhotec, preserving the supplier's autonomy while locking in critical component capacity and know-how. The move strengthens AP's... |
| Jul 22, 2025 | Audemars Piguet opens first Saint-Tropez flagship amid 150th year push Audemars Piguet is inaugurating its first permanent address in Saint-Tropez, reinforcing direct distribution across the Mediterranean while leveraging its 150th anniversary halo. The boutique enables... |
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