The U.S. will reduce tariffs on Swiss watches to 15% from 39%, removing a sudden cost shock that forced price hikes and shipment volatility since August. With the U.S. representing roughly one-fifth...
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Rolex
Swiss luxury watch manufacturer, world's most recognized watch brand, known for precision, craftsmanship, and iconic models like Submariner and Daytona.
Floresee Intelligence Score
Our proprietary scoring system analyzes daily news sentiment, financial impact, brand strength, and strategic positioning to provide a comprehensive view of company performance in the luxury market.
Latest Score
4.0Average
From 5 days ago
Limited recent coverage
Historical Averages
15 days
4.5
2 scores
45 days
4.5
2 scores
90 days
4.3
3 scores
Score Components
Financial Impact
Current
2.0
Avg 45d: 3.0
Brand Strength
Current
7.0
Avg 45d: 7.0
Strategic Position
Current
8.0
Avg 45d: 8.0
Risk Level
Current
3.0
Avg 45d: 4.5
45-Day Volatility
Moderate
σ: 0.71
90-Day Performance
Stable
AI-Powered Analysis
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Latest News Analysis About Rolex
Rolex, with Raffi Jewellers, debuts a 507 sqm mono-brand boutique at Royalmount, marking its first boutique in Montreal and expanding controlled retail in a growth-stage Canadian luxury hub. The door...
A high-profile Swiss delegation including Rolex's CEO and Richemont's chairman met President Trump amid 39% U.S. tariffs on Swiss imports, signaling an opening for negotiated relief. A step-down...
A 39% US tariff on Swiss exports elevates Rolex's near-term pricing and allocation decisions while a high-profile US Open VIP incident draws political scrutiny. Rolex's scarcity and brand equity...
Rolex and London Jewelers have opened a mono-brand Rolex Boutique at 28 Newtown Lane, East Hampton, positioning the brand to capture peak seasonal HNWI demand in a high-yield resort corridor. The...
A proposed 39% US tariff on Swiss imports effective Aug 7 threatens to raise landed costs for new Swiss watches by double digits, compressing retailer margins or forcing price hikes. Rolex, Watches...
Rolex has launched Rolex Quantum SA to develop and commercialize atomic clocks, signaling a calculated diversification beyond wristwatches into B2B precision timing. The move preserves Rolex's core...
Rolex has lowered its Certified Pre-Owned minimum age from 3 years to 2 years effective May 2025, unlocking younger inventory for authorized dealers and tightening brand control over the secondary...
Watches of Switzerland Group has reopened its Northern Goldsmiths flagship in Newcastle, adding a prominent Rolex presence and curating exceptional second-hand watches to strengthen mix and margins....
A sharp pricing divergence has emerged in Rolex's Certified Pre-Owned program, with Bucherer reportedly charging almost three times the CPO premium of The 1916 Company. While Rolex affirms retailers...
| Date | News Analysis |
|---|---|
| Nov 16, 2025 | U.S.-Swiss tariff cut to 15% resets watch margins and pricing power The U.S. will reduce tariffs on Swiss watches to 15% from 39%, removing a sudden cost shock that forced price hikes and shipment volatility since August. With the U.S. representing roughly one-fifth... |
| Nov 16, 2025 | Rolex opens first Montreal boutique at Royalmount, strengthening NA push Rolex, with Raffi Jewellers, debuts a 507 sqm mono-brand boutique at Royalmount, marking its first boutique in Montreal and expanding controlled retail in a growth-stage Canadian luxury hub. The door... |
| Nov 8, 2025 | Swiss watch leaders court U.S. to ease 39% tariffs; margin relief in play A high-profile Swiss delegation including Rolex's CEO and Richemont's chairman met President Trump amid 39% U.S. tariffs on Swiss imports, signaling an opening for negotiated relief. A step-down... |
| Sep 28, 2025 | US tariff optics put Rolex under scrutiny; pricing power now critical A 39% US tariff on Swiss exports elevates Rolex's near-term pricing and allocation decisions while a high-profile US Open VIP incident draws political scrutiny. Rolex's scarcity and brand equity... |
| Aug 21, 2025 | Rolex deepens US footprint with East Hampton boutique via London Jewelers Rolex and London Jewelers have opened a mono-brand Rolex Boutique at 28 Newtown Lane, East Hampton, positioning the brand to capture peak seasonal HNWI demand in a high-yield resort corridor. The... |
| Aug 4, 2025 | US 39% Swiss watch tariff forces Rolex, WOS to pivot by Aug 7 A proposed 39% US tariff on Swiss imports effective Aug 7 threatens to raise landed costs for new Swiss watches by double digits, compressing retailer margins or forcing price hikes. Rolex, Watches... |
| Jul 28, 2025 | Rolex creates Rolex Quantum to enter atomic clocks and industrial timing Rolex has launched Rolex Quantum SA to develop and commercialize atomic clocks, signaling a calculated diversification beyond wristwatches into B2B precision timing. The move preserves Rolex's core... |
| Jul 25, 2025 | Rolex cuts CPO eligibility to 2 years, boosting AD supply and pricing power Rolex has lowered its Certified Pre-Owned minimum age from 3 years to 2 years effective May 2025, unlocking younger inventory for authorized dealers and tightening brand control over the secondary... |
| Jul 23, 2025 | WOSG reopens Newcastle flagship to amplify Rolex focus and pre-owned Watches of Switzerland Group has reopened its Northern Goldsmiths flagship in Newcastle, adding a prominent Rolex presence and curating exceptional second-hand watches to strengthen mix and margins.... |
| Jul 16, 2025 | Rolex CPO price gap widens: Bucherer premiums vs 1916 discount push A sharp pricing divergence has emerged in Rolex's Certified Pre-Owned program, with Bucherer reportedly charging almost three times the CPO premium of The 1916 Company. While Rolex affirms retailers... |
Showing 1 to 10 of 10 news items
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